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Business News: Who’s Building this Week in City of La Crosse

Business News: Who's Building this Week in La CrosseDevelopment & Construction Highlights Pump House gets an exception New Trail in La Crosse New ARPA Funding for Three Homes in La Crosse Incentives to Build Move to...

BizCast Episode 03 Recession Proofing Your Finances

Episode 03 Recession Proofing Your Fiances with Sheri Miller PKC3 Accounting About BizCast Greater La Crosse We bring you news from the business community. From startups to experienced problem solvers, you’ll get in-depth...

Consumer Price / Inflation Dropped in December

Consumer Price Index (CPI) / Inflation Decreased in December Amount offsets November IncreaseThe US Bureau of Labor statistics reports a 0.1% decline in December in the Consumer Price Index (CPI), which is used to measure...

Best States to Start a Business Report Ranks Ours Low

WalletHub Report Shows Best States to Start a Business. Wisconsin, Minnesota, and Iowa rank in the middle.WalletHub, a credit score reporting company, reviewed economic indicators for 50 states using U.S. Bureau of Labor...

Pet Me Scratch Me Building For Sale – Not Business

This is an investment property for sale with an existing tenant.  Sands Investment Group is selling the property, highlighting: Tenant pays for repairs and maintenance except the foundation and structure A surrounding...

WWBIC Releases 2023 Business Classes Catalog

The nonprofit WWBIC offers classes and consulting for business startups, access to capital (financing), and connections to fellow business owners. The organization released its 2023 catalog of classes >> 

IRS Increases 2023 Mileage Rate to 65.5 cents per mile

The IRS announced last week that its standard mileage rate will increase to 65-cents per mile, up three cents from the prior rate, effective January 1, 2023. Individuals and companies can use this new rate when operating a...

La Crosse County Companies by Industry

A new visualization tool shows Retail tops the list of La Crosse County businesses by industry listing provided by the U.S. Census. The U.S. government agency tracks companies using a North American Industry Classification System (NAICS). Retail accounts for 423 of La...

Independent Contractor Laws to Change: Weigh In

Independent Contractor Laws to Change: Weigh In Independent Contractor Laws may be changing. You have until December 13 to weigh in on the Department of Labor proposal.  At the core of the issue is whether someone needs to be paid as an employee for work performed or...

Small Business Innovation Research Program

The US Small Business Administration (SBA) reauthorized funding that allows small business to make technological advances through its Small Business Innovation Research (SBIR) and also its Technology-Transfer (STTR) programs. The Business Innovation program encourages...
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BizCast Guest Information

Greater La Crosse Business News, Events, and Marketing
that help you thrive, so our community grows.

SUBSCRIBE >> & ADVERTISE >> today, so you can shape a better tomorrow.

BizCast Guest Information

Thank you for wanting to be a guest on BizCast, the podcast bringing business news that helps you thrive.

Here’s what you need to know.

WHO: You will be interviewed by Vicki Markussen, the host of BizCast, and owner of BizNews Greater La Crosse. The format is question-and-answer. While it is edited, the podcast features the question and answer session..

WHAT: You will record two podcasts, each approximately eight to 15 minutes each. There are usually two audiences for each interview, but there are exceptions:

  1. Public focused: the host will reduce a portion of your interview to about five minutes. This portion will air on WIZM-AM during the morning show. The show will “tease” listening to the full show, which will be available on WIZM’s podcast page and also via typical podcast apps.
  2. Business-leader focused (BizCast+): this is approximately 10-minutes long, speaking directly to the business community. They want to hear how you are leading or how they can work with you. Examples include a problem you solved or are currently working through, how you were bold in a new endeavor, marketing efforts that paid off, a tip from you, or how to better use a resource.

WHEN: sessions are pre-recorded and adjust to availability

PHOTOS: we may take a photo for promotional purposes inside the podcast studio

WHERE: recordings occur at Midwest Family Broadcasting’s podcasting studio at 201 State Street, La Crosse

Interviews can be conducted via phone, but we believe the quality of an interview is about being comfortable. There is nothing like face-to-face interaction to create the best interview for listeners.

HOW LONG: Plan for 90 minutes. Actual recording time takes is up to 30-minutes. Before pressing record, however, you and the host will talk for about 30 minutes to identify talking points and which podcast (public or business-focused) the points fits into. This creates a nice warm-up, with key points top of mind, when the host presses record.  Those host will know what you want to touch on and can help guide you if you forget a point.

HOW MANY GUESTS: the studio can accommodate up to three guests plus the host

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Topical Business news

BizCast Episode 03 Recession Proofing Your Finances

Episode 03 Recession Proofing Your Fiances with Sheri Miller PKC3 Accounting About BizCast Greater La Crosse We bring you news from the business community. From startups to experienced problem solvers, you’ll get in-depth...

Consumer Price / Inflation Dropped in December

Consumer Price Index (CPI) / Inflation Decreased in December Amount offsets November IncreaseThe US Bureau of Labor statistics reports a 0.1% decline in December in the Consumer Price Index (CPI), which is used to measure...

IRS Increases 2023 Mileage Rate to 65.5 cents per mile

The IRS announced last week that its standard mileage rate will increase to 65-cents per mile, up three cents from the prior rate, effective January 1, 2023. Individuals and companies can use this new rate when operating a...

La Crosse County Companies by Industry

A new visualization tool shows Retail tops the list of La Crosse County businesses by industry listing provided by the U.S. Census. The U.S. government agency tracks companies using a North American Industry Classification System (NAICS). Retail accounts for 423 of La...

HAPPENINGS

North La Crosse Business Association Develops #WeAre54603

The North La Crosse Business Association (NLBA) wanted to create a rally cry that unites. It looked to build a brand around a hashtag. But what to choose? “Pride of the North Side” pronounces the Logan High School marching...

Best Wishes Bob Good

Best WishesICONIC PHOTOGRAPHER OF ALL THINGS FUN IN GREATER LA CROSSEYou've seen his work -- eye-catching, electrifying photos that capture the zest of La Crosse's musical acts, businesses, memory-making events, and real...

Riviera SalonSpa to Open on Northside of La Crosse

OPENING SOONKimberly & Jarod Byers Buy Building Kimberly & Jarrod Byer are purchasing the building at 1215 Caledonia Street, formerly held by Uptowne Cycle. She will be opening the Riviera SalonSpa. Jarrod owns and...

Government

BizCast Episode 03 Recession Proofing Your Finances

Episode 03 Recession Proofing Your Fiances with Sheri Miller PKC3 Accounting About BizCast Greater La Crosse We bring you news from the business community. From startups to experienced problem solvers, you’ll get in-depth...

Consumer Price / Inflation Dropped in December

Consumer Price Index (CPI) / Inflation Decreased in December Amount offsets November IncreaseThe US Bureau of Labor statistics reports a 0.1% decline in December in the Consumer Price Index (CPI), which is used to measure...

IRS Increases 2023 Mileage Rate to 65.5 cents per mile

The IRS announced last week that its standard mileage rate will increase to 65-cents per mile, up three cents from the prior rate, effective January 1, 2023. Individuals and companies can use this new rate when operating a...

Independent Contractor Laws to Change: Weigh In

Independent Contractor Laws to Change: Weigh In Independent Contractor Laws may be changing. You have until December 13 to weigh in on the Department of Labor proposal.  At the core of the issue is whether someone needs to be paid as an employee for work performed or...

BIZCARES

Nonprofits Hurting Due to Local Businesses Hurting

Nonprofits Hurting Due to Local Businesses Hurting

Impact of Businesses Hurting on NonprofitsHear from local business owners and Jake Erickson at the Boys & Girls Club how it's important to keep supporting locally-owned businesses during the COVID pandemic.

Businesses Launch Get On Living Safely in Greater La Crosse

Businesses Launch Get On Living Safely in Greater La Crosse

Get on Living StrongerMore than 60 businesses contributed to this campaign led by the North La Crosse Business Association to remind people that they need to get on living safely to help our small, local businesses keep...

BUY LOCAL: Office Depot Gives 5% to Local Schools

BUY LOCAL: Office Depot Gives 5% to Local Schools

Office Depot Gives 5% of School Supply Orders to Your School Simply make a purchase of qualifying school supplies, provide your school's ID at checkout (in store and online) and your designated school will receive 5% back...

TOOLS

Small Business Innovation Research Program

Small Business Innovation Research Program

The US Small Business Administration (SBA) reauthorized funding that allows small business to make technological advances through its Small Business Innovation Research (SBIR) and also its Technology-Transfer (STTR) programs. The Business Innovation program encourages...

Why Buying Local Matters

Four Ways to Help Buy Local, Support Small Businesses

Four Ways to Help Buy Local, Support Small Businesses ENGAGE:Your choices to buy local and support small businesses impact our quality of life From an interview with Nick Roush, small business owner (Root Down Yoga & Roush Rentals)  & President, North La...

Do You Understand Taxation Better than a 5th Grader

Do You Understand Taxation Better than a 5th Grader

Understanding taxation is the foundation to strong government policies and the citizens and taxpayers who advocate for them -- i.e. you. Understanding how the government collects money helps you: understand your property tax bill (or know that you're paying taxes...

Scale Factor Business Calculator Tools

ScaleFactor Offers Business Calculator Tools for Financial Clarity

Look at your finances and business health from a different perspective with these tools and calculators from the bookkeeping service, ScaleFactor: EBITDA (Earnings before Interest, taxes, depreciation, and amortization) — measures operating performance BURN RATE...

Spotlight

Orange Thumb

Orange Thumb

Orange ThumbMeet Sarah Cox, owner of Orange Thumb in West Salem who shares space with co-female owner of a floral business called Stems. Cox carries products made by local companies in addition to her clothing selections.

Donna Elsen’s Paper Love

Donna Elsen’s Paper Love

Paper LoveMeet Donna Elsen, one of the scrapiest people around as she creates paper dolls and cards, sold inside the Orange Thumb in West Salem. She is one of several local vendors inside the store.

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