BizCast Guest Information
Thank you for wanting to be a guest on BizCast, the podcast bringing business news that helps you thrive.
Here’s what you need to know.
WHO: You will be interviewed by Vicki Markussen, the host of BizCast, and owner of BizNews Greater La Crosse. The format is question-and-answer. While it is edited, the podcast features the question and answer session..
WHAT: You will record two podcasts, each approximately eight to 15 minutes each. There are usually two audiences for each interview, but there are exceptions:
- Public focused: the host will reduce a portion of your interview to about five minutes. This portion will air on WIZM-AM during the morning show. The show will “tease” listening to the full show, which will be available on WIZM’s podcast page and also via typical podcast apps.
- Business-leader focused (BizCast+): this is approximately 10-minutes long, speaking directly to the business community. They want to hear how you are leading or how they can work with you. Examples include a problem you solved or are currently working through, how you were bold in a new endeavor, marketing efforts that paid off, a tip from you, or how to better use a resource.
WHEN: sessions are pre-recorded and adjust to availability
PHOTOS: we may take a photo for promotional purposes inside the podcast studio
WHERE: recordings occur at Midwest Family Broadcasting’s podcasting studio at 201 State Street, La Crosse
Interviews can be conducted via phone, but we believe the quality of an interview is about being comfortable. There is nothing like face-to-face interaction to create the best interview for listeners.
HOW LONG: Plan for 90 minutes. Actual recording time takes is up to 30-minutes. Before pressing record, however, you and the host will talk for about 30 minutes to identify talking points and which podcast (public or business-focused) the points fits into. This creates a nice warm-up, with key points top of mind, when the host presses record. Those host will know what you want to touch on and can help guide you if you forget a point.
HOW MANY GUESTS: the studio can accommodate up to three guests plus the host
Topical Business news
BizCast Episode 03 Recession Proofing Your Finances
Episode 03 Recession Proofing Your Fiances with Sheri Miller PKC3 Accounting About BizCast Greater La Crosse We bring you news from the business community. From startups to experienced problem solvers, you’ll get in-depth...
Consumer Price / Inflation Dropped in December
Consumer Price Index (CPI) / Inflation Decreased in December Amount offsets November IncreaseThe US Bureau of Labor statistics reports a 0.1% decline in December in the Consumer Price Index (CPI), which is used to measure...
IRS Increases 2023 Mileage Rate to 65.5 cents per mile
The IRS announced last week that its standard mileage rate will increase to 65-cents per mile, up three cents from the prior rate, effective January 1, 2023. Individuals and companies can use this new rate when operating a...
La Crosse County Companies by Industry
A new visualization tool shows Retail tops the list of La Crosse County businesses by industry listing provided by the U.S. Census. The U.S. government agency tracks companies using a North American Industry Classification System (NAICS). Retail accounts for 423 of La...
HAPPENINGS
North La Crosse Business Association Develops #WeAre54603
The North La Crosse Business Association (NLBA) wanted to create a rally cry that unites. It looked to build a brand around a hashtag. But what to choose? “Pride of the North Side” pronounces the Logan High School marching...
Five Guys, MattressFIRM, Caribou Coffee Going In Near Chick-fil-A in Onalaska?
Promotional materials >> by Venture Pass Partners LLC shows more than just a Chick-fil-A going into their location at the corner of Highway 16 and South Kinney Coulee Road >> . The Minneapolis-based...
Best Wishes Bob Good
Best WishesICONIC PHOTOGRAPHER OF ALL THINGS FUN IN GREATER LA CROSSEYou've seen his work -- eye-catching, electrifying photos that capture the zest of La Crosse's musical acts, businesses, memory-making events, and real...
Riviera SalonSpa to Open on Northside of La Crosse
OPENING SOONKimberly & Jarod Byers Buy Building Kimberly & Jarrod Byer are purchasing the building at 1215 Caledonia Street, formerly held by Uptowne Cycle. She will be opening the Riviera SalonSpa. Jarrod owns and...
Government
BizCast Episode 03 Recession Proofing Your Finances
Episode 03 Recession Proofing Your Fiances with Sheri Miller PKC3 Accounting About BizCast Greater La Crosse We bring you news from the business community. From startups to experienced problem solvers, you’ll get in-depth...
Consumer Price / Inflation Dropped in December
Consumer Price Index (CPI) / Inflation Decreased in December Amount offsets November IncreaseThe US Bureau of Labor statistics reports a 0.1% decline in December in the Consumer Price Index (CPI), which is used to measure...
IRS Increases 2023 Mileage Rate to 65.5 cents per mile
The IRS announced last week that its standard mileage rate will increase to 65-cents per mile, up three cents from the prior rate, effective January 1, 2023. Individuals and companies can use this new rate when operating a...
Independent Contractor Laws to Change: Weigh In
Independent Contractor Laws to Change: Weigh In Independent Contractor Laws may be changing. You have until December 13 to weigh in on the Department of Labor proposal. At the core of the issue is whether someone needs to be paid as an employee for work performed or...
BIZCARES
Nonprofits Hurting Due to Local Businesses Hurting
Impact of Businesses Hurting on NonprofitsHear from local business owners and Jake Erickson at the Boys & Girls Club how it's important to keep supporting locally-owned businesses during the COVID pandemic.
Businesses Launch Get On Living Safely in Greater La Crosse
Get on Living StrongerMore than 60 businesses contributed to this campaign led by the North La Crosse Business Association to remind people that they need to get on living safely to help our small, local businesses keep...
BUY LOCAL: Office Depot Gives 5% to Local Schools
Office Depot Gives 5% of School Supply Orders to Your School Simply make a purchase of qualifying school supplies, provide your school's ID at checkout (in store and online) and your designated school will receive 5% back...
Salvation Army position created to help homeless transition to housing
As greater La Crosse heads into Winter, finding housing for the homeless ramps up. The Salvation Army just secured its last funding needed to hire a dedicates staff member to work with those homeless to identify housing...
TOOLS
Small Business Innovation Research Program
The US Small Business Administration (SBA) reauthorized funding that allows small business to make technological advances through its Small Business Innovation Research (SBIR) and also its Technology-Transfer (STTR) programs. The Business Innovation program encourages...
Four Ways to Help Buy Local, Support Small Businesses
Four Ways to Help Buy Local, Support Small Businesses ENGAGE:Your choices to buy local and support small businesses impact our quality of life From an interview with Nick Roush, small business owner (Root Down Yoga & Roush Rentals) & President, North La...
Do You Understand Taxation Better than a 5th Grader
Understanding taxation is the foundation to strong government policies and the citizens and taxpayers who advocate for them -- i.e. you. Understanding how the government collects money helps you: understand your property tax bill (or know that you're paying taxes...
ScaleFactor Offers Business Calculator Tools for Financial Clarity
Look at your finances and business health from a different perspective with these tools and calculators from the bookkeeping service, ScaleFactor: EBITDA (Earnings before Interest, taxes, depreciation, and amortization) — measures operating performance BURN RATE...
Spotlight
Great Harvest During COVID
Great Harvest Bread CoMeet Jennifer Williamson, Owner of the La Crosse, WI Location
North La Crosse Church Sends Message of Support Local
Northside Community ChurchMeet Derek Mueller as he tells his church members why they should support local businesses.
Orange Thumb
Orange ThumbMeet Sarah Cox, owner of Orange Thumb in West Salem who shares space with co-female owner of a floral business called Stems. Cox carries products made by local companies in addition to her clothing selections.
Donna Elsen’s Paper Love
Paper LoveMeet Donna Elsen, one of the scrapiest people around as she creates paper dolls and cards, sold inside the Orange Thumb in West Salem. She is one of several local vendors inside the store.