BizCast Guest Information

Thank you for wanting to be a guest on BizCast, the podcast bringing business news that helps you thrive.

Here’s what you need to know.

WHO: You will be interviewed by Vicki Markussen, the host of BizCast, and owner of BizNews Greater La Crosse. The format is question-and-answer. While it is edited, the podcast features the question and answer session..

WHAT: You will record two podcasts, each approximately eight to 15 minutes each. There are usually two audiences for each interview, but there are exceptions:

1. Public focused: the host will reduce a portion of your interview to about five minutes. This portion will air on WIZM-AM during the morning show. The show will “tease” listening to the full show, which will be available on WIZM’s podcast page and also via typical podcast apps.
2. Business-leader focused (BizCast+): this is approximately 10-minutes long, speaking directly to the business community. They want to hear how you are leading or how they can work with you. Examples include a problem you solved or are currently working through, how you were bold in a new endeavor, marketing efforts that paid off, a tip from you, or how to better use a resource.

WHEN: sessions are pre-recorded and adjust to availability

PHOTOS: we may take a photo for promotional purposes inside the podcast studio

WHERE: recordings occur at Midwest Family Broadcasting’s podcasting studio at 201 State Street, La Crosse

Interviews can be conducted via phone, but we believe the quality of an interview is about being comfortable. There is nothing like face-to-face interaction to create the best interview for listeners.

HOW LONG: Plan for 90 minutes. Actual recording time takes is up to 30-minutes. Before pressing record, however, you and the host will talk for about 30 minutes to identify talking points and which podcast (public or business-focused) the points fits into. This creates a nice warm-up, with key points top of mind, when the host presses record.  Those host will know what you want to touch on and can help guide you if you forget a point.

HOW MANY GUESTS: the studio can accommodate up to three guests plus the host