Why Companies Buy From You (B2B Sales)
Your reputation is a key component to succeeding in business-to-business (B2B) sales. A new report by GoodFirms shows that buyers select “reputation” (30.2% of respondents) as the reason they work with an existing business. This is followed by “online ratings”...
Your Profile on Google is Changing and Why You Should Care
Google is changing how you access your business profile. You know -- that box (shown on this page) that appears in search engines that spotlights your company, phone, website, location, hours, reviews, and more. If you...
Using Events to Get Noticed
SPONSORED CONTENT Using an Event to Get Noticed Just three years after opening, Anthony Rausa with Preferred Insurance of La Crosse faced a problem many of us have — getting what you do noticed in new ways. He looked at marketing tools such as social media...
1-Minute Marketing Data
1-Minute Data of the Week: Marketing That WorkDISCLAIMER: Engage Greater La Crosse is providing this data knowing that it is provided by an email system that benefits from the results of this data. We do so to educate on...
Marketing Your Business During COVID
Marketing During COVID As the world changed around us, so must our marketing. Where people are, what they are concerned about. When they engage. This means what we send, how long it is, and when we send it must as well. ...
Marketing Trends
Trends Email engagement is increasing More people are opening emails than ever before. In prior years, email was 17% of the sales. E-Commerce is Growing Campaign Monitor is seeing 10 years of growth in the past three months. Consumers are willing to try new things,...
Know Where Marketing is Going
Knowing Where Your Competition and Buyers ("the Market") is Going This year was a tsunami for companies that rely on you physically walking in a door (think salon and spa workers, restaurants). For others, it added stilts....
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Historic, Renovated Space Ready for Lease
FEATURED PROPERTYYou couldn't approach this building from the south and notice it getting...