Trends
Email engagement is increasing
More people are opening emails than ever before. In prior years, email was 17% of the sales.
E-Commerce is Growing
Campaign Monitor is seeing 10 years of growth in the past three months.
Consumers are willing to try new things, giving rise to new trends
BOLPIS = Buy Online Pick Up In-Store.
- 70% of those who find picking up as an option try it.
- 27% have opted for curbside pickup
- 63% saying they’re interested in curbside pickup.
Holiday Themes
- Thanksgiving = giving thanks to customers
- Holiday sale urgency “sale ends [countdown]”
- Small Business Saturday: can add in values by giving a percentage to nonprofits or supporting women-run small businesses
- Giving Tuesday: sell product and give a percentage to nonprofit
- Gift Guide: best way to create a gift for mom, dad, kids, etc.
- Year in Review
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A random email thanking their customers, why they value the customers and in the act, it reinforces your brand and why people buy from you.
