Episode 65

Estina Hanes: Central Alumni, who glams at Fashion Week, expanding La Crosse studio

About BizCast Greater La Crosse

We bring you news from the business community. From startups to experienced problem solvers, you’ll get in-depth insight on the challenges and opportunities of doing business in Greater La Crosse. Our show is a collaboration between WIZMNews.com and BizNews Greater La Crosse ( GreaterLaCrosse.media ).

Summary / Show Notes

Against All Odds: Estina Hanes’ Journey with eSpa and TLYN Makeup Studio In this episode of BizCast, Greater La Crosse, host Vicki Markussen interviews Estina Haynes, the inspiring owner of eSpa and TLYN Makeup Studio. Estina shares her journey of overcoming challenges as a young mother and building a successful business rooted in her passion for makeup and skincare. Raised in La Crosse, Estina embraces her multicultural heritage and applies her extensive knowledge of both eastern and western medicine in her unique beauty services. She emphasizes self-esteem, inner beauty, and community support as key drivers behind her work. Estina also highlights her achievements, experiences at New York Fashion Week, her role in supporting at-risk youth, and her commitment to her hometown. With a new location opening in La Crosse’s south side, Estina invites the community to join in celebrating her achievements and ongoing journey.

• 00:00 Overcoming Challenges and Embracing Dreams
• 00:22 Introduction to BizCast and Guest Estina Haynes
• 00:51 Estina’s Local Roots and Family Background
• 01:36 The Birth of TLYN Makeup Studio
• 03:30 Building a Business with Community Support
• 07:31 Unique Beauty Practices and Philosophy
• 10:28 Empowering Youth and Teaching Self-Esteem
• 15:30 Journey to Becoming a Celebrity Makeup Artist
• 18:59 Returning Home and Community Loyalty
• 25:25 Grand Opening and Future Aspirations
• 29:50 Closing Thoughts and Passion for Beauty

Full Transcript [generated by AI]

[00:00:00] Estina Hanes: I had moments feeling sorry for myself, thinking, I have a baby, I’m not going to be able to do anything, I have to come home, and everyone’s going to look at me a certain way that is just not what my family did, and my friends have always been fabulous, and I guess the passion and the dreams, I thought, why not do it here 

[00:00:22] Vicki Markussen: Welcome to BizCast, Greater La Crosse, a weekly podcast from BizNews. We bring you news from the business community. I am your host and founder, Vicki Markussen, and I have a great guest today, Estina Haynes. She is the owner of eSpa and T. Lynn Makeup Studio. And we, I always chat with people before we start, and there are so many layers to you but.

[00:00:47] Vicki Markussen: The amazing thing is, it starts local. You grew up here. 

[00:00:52] Estina Hanes: I did. I did. We, my mother’s side of the family, they’re all from here. She worked at St. Mary’s and Rochester Mayo, so we were in the cities, and we moved from the cities and came here, and I started at good old Harry Spence. 

[00:01:09] Vicki Markussen: Awesome. And you’re, you have family here, extended family in the 

[00:01:12] Estina Hanes: area.

[00:01:12] Estina Hanes: Extended family Rushford, Sparta. Wisconsin. My Uncle Carl was the Sheriff of Rushford. I grew up speaking Norwegian. The cows didn’t understand English. City slash farm. It’s pretty amazing. 

[00:01:29] Vicki Markussen: It is amazing. You came up through Harry Spence. You’re a Central grad. 

[00:01:35] Estina Hanes: I am. 

[00:01:36] Vicki Markussen: And the name of your makeup is all tied into your upbringing.

[00:01:42] Vicki Markussen: Do you want to explain that? 

[00:01:43] Estina Hanes: So the name of My makeup is TLYN Makeup and Skincare, so the TLYN stands for Tina Lynn, so if you knew me in Central, you know that, and when I was 18 I was able to use the full name which was Estina, it was just kind of fancier for the business, but the TLYN, my grandpa always called me Tina Lynn and TLYN.

[00:02:04] Estina Hanes: It means truly loving yourself naturally. My grandpa was a builder in town, and so he built a lot of the south side and over French Island, so we were lucky enough to have a few streets named after us. Calloway Boulevard, Calloway Lane, and Calloway Place, I think. And so I always Loved the makeup and always dibble dabbled in grandma’s lipsticks and everything so I’d wear bright red lipstick, big frilly dress and a tool belt and I would follow grandpa around as an artist and I’d want to build and I was always going to build a business in town and that was one of my dreams.

[00:02:39] Vicki Markussen: So when did this dream start to materialize? Did you go down a different path and then it materialized? 

[00:02:45] Estina Hanes: Actually I wanted to take the path Vicki Markussen, BizCast, Vicki Markussen, BizCast, Greater La Crosse, La Crosse, Vicki, Markussen, Vicki, Markussen, And I did their makeup and they were 16 and they actually went out with it and so I was gonna be a makeup artist to the stars and I was gonna do all of that and that’s what I did.

[00:03:30] Estina Hanes: I went to school for everything and I moved back to the cities and I have a beautiful, well I have two beautiful boys, but I started my dream with a baby and 2, 000 and built my business. Luckily, word of mouth, moving back to this wonderful community and honestly the support of the community.

[00:03:55] Estina Hanes: Was what kept me going and my mother’s saying in my head that is always when strong is your only choice It’s the only thing you can be 

[00:04:03] Vicki Markussen: so Your early 20s. I’m assuming is when you moved back here mid 20s 

[00:04:10] Estina Hanes: I moved back officially at 20 29.

[00:04:15] Estina Hanes: Okay. And I told myself that I was going to open my business at 30, turn 30, and turn the key. February 1st. 

[00:04:24] Vicki Markussen: Good for you. You got to have a goal, and you achieved it. That’s amazing. Yes. Thank you. So, you have this baby, you’re back in your hometown, going, probably, how did I get here? Or did you not even feel that way?

[00:04:38] Vicki Markussen: Was it just always, you know? 

[00:04:42] Estina Hanes: Oh I had moments. I had moments because I think I was part of the generation of when MTV came out. So I was always going to be a makeup artist to the stars. I was going to live in Hollywood. I was going to I was going to go to MTV in New York and I was going to do all this stuff. I, yeah, I had moments I think it’s human, I had moments feeling sorry for myself, thinking, I have a baby, I’m not going to be able to do anything, I have to come home, and everyone’s going to look at me a certain way that is just not what my family did, and my friends have always been fabulous, and I guess the passion and the dreams, I thought, why not do it here, full of people that I love and the community I love, and I had a great support system, and, I told myself I was going to do it and figured out what I was going to do and I’ve apologized to you first clients in 2000.

[00:05:34] Estina Hanes: I may have used suave, no, not that anything’s wrong with suave and dove, and I mean dove is fabulous, but I I started, I just used whatever, Vaseline, suave I always made sure it was good, but I, and it was really, I just poured my heart into it. into my dreams and I think people just, it was the experience and the education and I think when you’re mixing in psychology and the beauty world, you’re really showing people that all of true beauty really comes from inside and I know it’s true.

[00:06:08] Estina Hanes: True Beauty comes from within, but it’s true. Like my joke is, I can decorate a cardboard box and make it look like the Taj Mahal, which is very true. But, that box is going to fall if that beauty isn’t inside to begin with. And it’s the experiment, experience, sorry. It was a little bit of an experience an experiment when I started, but it’s the experience.

[00:06:31] Estina Hanes: Everybody’s always willing to give you a second chance if you give them a good experience, even if you’re a little shaky to begin with, which is how I was when I first started, and I was with a baby, and you’re thinking daycare, and you’re thinking this, and how am I going to do this, and how am I going to do that, and I really feel blessed because Patience is in this community and patience has brought me where I am 25 years later.

[00:06:59] Estina Hanes: And honestly, it’s why I do my VIP spa cards, which is something pretty original. Each time a client comes to see me, their sixth time is half off their favorite product or their favorite service. They refer someone, they automatically receive 10 in spa bucks once they come. Because without you guys, there would be no me.

[00:07:19] Estina Hanes: There would be no Ispah and Teal and Makeup Studio. So gratitude and humbleness and gratefulness no matter where I travel or what I do is always community. 

[00:07:28] Vicki Markussen: So let’s go to your grounding. You were telling me your background of you started in you have a degree in psychology. Then you went to beauty school.

[00:07:39] Vicki Markussen: But you also said that you have like western and eastern practices that you incorporate? Talk about the path that has created the body of knowledge that you have. Okay. 

[00:07:49] Estina Hanes: I am trained in both eastern and western medicine. And when I say medicine, no, I’m not a doctor. I do say that I’m the beauty doctor, but I do come from a medical family and I am always going above and beyond.

[00:08:03] Estina Hanes: I, there’s a family from Tibet that I’ve trained with in the cities. I will travel to New York, LA, I’ve been to Chicago, I’ve been to small places in like villages, villages that, like just little places. I remember back in the day when Aveda wasn’t owned by Estee Lauder and it was actually owned by Horst and they used to go into the villages and stuff so I was able, unfortunate, to meet Horst and work.

[00:08:29] Estina Hanes: back in those days and work with raw materials and I saw what being part of earth and the nature and science and I saw all of that come together and so that is where I wanted to be able to have the whole balancing act. You’ll see, I do what’s called a meridian facial and people ask, well what is that?

[00:08:55] Estina Hanes: And that’s balancing your alignment of your meridians from your hormonal to all of your emotions and you, sometimes people tell me, oh my gosh, I saw colors when I was getting my facial or, or I could, I’ve had military people say, I can hear better. This is crazy, but it’s, it’s the truth.

[00:09:13] Estina Hanes: There’s some meridians, like if you’re pregnant, that we can’t balance because it could put you into labor. But it’s just really grounding and balancing of mind, body, and soul. Because we can put on any mask and wear anything, but Our insides tell everything. Whether our hair is falling out, whether our nails are brittle, whether it’s coming out in acne, whether it’s coming out in just stress, whether you’re looking tired or dull, so much of that is internal.

[00:09:42] Estina Hanes: To me, it’s not just coming in for a facial. I am checking your meridians. I am checking your emotions. We are really, we are, Working from the inside out and I think that’s where the community finds something very different in what I do in my spa services. 

[00:10:01] Vicki Markussen: Truly unique, right? No one, we were talking about this, there’s only one me, there’s only one you, that makes this special.

[00:10:08] Vicki Markussen: Amazing people in our own skin. And so you have that background that is very hard to replicate and you bring that into the services that you provide. And it’s part of who you are too, which is amazing. We were talking about how you go and speak to at risk youth and your love of the community. So how do you take what you know and spread good out from what you do?

[00:10:33] Vicki Markussen: Yeah. 

[00:10:34] Estina Hanes: So I have taught at TC. I was asked by the Dean I did this a few years quite a few years ago to create this program in Lifelong Learning and it was a, it was a self esteem workshop. And when you say self esteem it’s not like I’m here saying this is how you should think, this is how you should be.

[00:10:54] Estina Hanes: That’s not what self esteem is. It’s really, Falling in love with who you are and loving your flaws nobody has anything that is beauty and beautiful is not perfect. There is no perfection in beauty. There is really that word perfect is something I try to deprogram everybody with because I think it’s a scary word and it’s a word that is a slippery slope. 

[00:11:19] Estina Hanes: Like I, like we talked about before, think about it. You are the only person who looks like you. Now that’s, to me, is perfection. Like whether, whatever you find your flaws to be, that was given to you for a reason. And I always say everything happens for a reason and a season. And so when I’m teaching at risk youth, when I’m teaching adults we’re starting with the basics.

[00:11:41] Estina Hanes: We’re starting with, yes, do I want to know what you do? Find about yourself that you don’t like, of course, let’s just get it out of the out on the table because we’re going to talk about how we can love that and how we can like that. And I teach your five point system how to dress your own body and love your own body size.

[00:11:59] Estina Hanes: But One of the things that I’m just going to be real honest about is when I was teaching an at risk youth group, they came in, the girls came in, and everyone sat down and you know you see, it kind of brings you back to high school and it’s I’m not sitting by this person, and so everyone was clicky and did their thing and as soon as they sat down I was like, alright, is everyone comfortable, and everyone’s yeah, but I could see the people that weren’t comfortable, so I was like, that is So great that you’re all comfortable.

[00:12:28] Estina Hanes: Now let’s get uncomfortable. And I moved everyone to where they didn’t want to be to begin with. And that’s where we started. Because it’s uncomfortableness is where you have that growth and that strength. And those are the things that I like to teach and show. And one of the girls had said to me, What do you know?

[00:12:47] Estina Hanes: You’re you’re successful, you have a business, you’re pretty you’re ethnic, you don’t have any problems. I’m ethnic and I have this, this, and that, and you’re blah, blah, blah, and I thought it doesn’t matter if you’re ethnic, if you’re not ethnic we’re all ethnic.

[00:12:59] Estina Hanes: If you’re Norwegian and someone else is Polish you’re ethnic it doesn’t, it’s not, skin tones, I decorate skin tones, I make my foundations, my powders, everything, I custom blend, so you, it doesn’t matter what skin color you are. I have the match for you. I’m teaching you from the inside out and how to relate to people and humans because that’s where we go wrong and even the strength of women.

[00:13:26] Estina Hanes: I teach young girls. It’s important to have our girls be strong. It’s important for them to believe in themselves. And when she had said to me, what do you know? And I turned and said to them, let’s see, this is what I know. I know that I was the last person to be asked to prom because people thought I was already asked, or that I would say no because they judged on the outside.

[00:13:46] Estina Hanes: I know that you guys just judged me on the outside of my appearance, but you don’t realize I’m a single mom. I’m an only child. I’m self employed. I the father of my child has passed on. And yes, I have two, had two great loves in my life, and so both of my boys are and yes, they do have different fathers, and I was abandoned by the other one.

[00:14:11] Estina Hanes: Didn’t show up, I gave birth with my mother and a friend, and I just went on to tell my story. My mother and I lived in hiding for six years. My father was a terrible person, and I could have had probably a thousand reasons to, Make my life one excuse after the other after the other.

[00:14:30] Estina Hanes: But those are a thousand reasons to grab them and make strength and not excuses. And I think that is the importance that I get out to the youth is that I am mixed with all these nationalities. I am a single mom. I do have You know, two different fathers, which nowadays with marriage people get married and divorced a thousand times, so that’s, it’s not a taboo.

[00:14:53] Estina Hanes: But when you think about it, my children are 22 and 25, back then it was a taboo. And I went through it I, I beat the odds of stereotypes, and I didn’t fall into any categories, except my own dreams, and. And that’s, I think, what we need to lead with, and that’s what I try to show people. 

[00:15:13] Vicki Markussen: And what’s amazing is, your dreams still have come true.

[00:15:16] Vicki Markussen: At some point, New York City found you, or someone found you and took you to a stage that I think most people, I watch it on social media going, How did she get there? So 

[00:15:28] Estina Hanes: explain that. Okay I no longer can get into my Tealand Makeup account. In September it was hacked, so I had to start a new one to add.

[00:15:38] Estina Hanes: Astina Lynn, so if you’ve been following me at Tealynn Makeup, go to at, uh, at Astina Lynn, but it was the at Tealynn Makeup account, which is still there and you’ll see the stories that go all the way back to the beginning. And Rudy Miles, the celebrity makeup artist, he’s pretty cool. It’s when Instagram was coming out, so 13 years of that Instagram is where you’ll find all that information.

[00:16:01] Estina Hanes: And one day, someone contacted me and They liked Between the Community, and I guess my posts, and when I try to talk and do stories. And I’m myself. I may forget the street. I may get forget this. So anyways, someone just discovered me on Instagram. And from there I went to Chicago, and did some things in Chicago, and from there They said, are you interested in New York Fashion Week?

[00:16:29] Estina Hanes: And seven years later, I’ve been a celebrity makeup artist for New York Fashion Week. I work for couture designers. I have different socialite celebrities, supermodels from back when we were kids, like Carol Ault and Real Housewives, and all of that stuff. It was, I don’t want to say a miracle because I think sometimes people want to give up on miracles and think miracles can’t happen but it just was really hanging on to the dream and just putting myself out there.

[00:16:57] Estina Hanes: And I’m not going to lie, I had friends and family that was like, oh my gosh. Do we really want to know you were at Starbucks? I don’t really want to know I’m at Starbucks, but that’s what I had to do, you know? So sometimes I have goofy posts, sometimes I have really sentimental posts it’s just, I’m just me.

[00:17:13] Estina Hanes: And I just stayed consistent with being me, even when people made fun of it, even when people maybe unfollowed me because they didn’t get the concept of what I was trying to do and the goals I was trying to achieve. But then in the long run, I think People came back because they realized, no matter whether I’m in L.

[00:17:32] Estina Hanes: A. on set, on the CBS grounds, or I’m in New York at Fashion Week, or I’m in Chicago at some amazing event, I’m me. And that hasn’t changed, no matter who I’ve met, no matter what opportunity I get, I am me. And that is from my upbringing, you just you’re just you. You just stay humble.

[00:17:56] Estina Hanes: Always remember your community and where you come from. And I know people ask me all the time, why do you live here? I thought maybe that’d be the next question. Yes, it was going to be. Well done. And I live here, I live here for love. This is an incredible place in the summer and spring.

[00:18:14] Estina Hanes: Now, I’m just going to tell you, I’m a baby. Yes, I am. I don’t like winter anywhere. But. And, yes, I got grounded once because my 70 year old grandma was shoveling while I was sitting inside eating hot cocoa watching her. So I was grounded and never did that again. I was out shoveling. But, I, that’s how much I don’t like winter and grandma always loved me regardless.

[00:18:33] Estina Hanes: But this place is, it just, it welcomes everybody. It’s wonderful. And, to be honest, my son, Oh, here we go. I’m a glamor. All right. Glamor. I say glamor because my son had a young surprise and it’s worked out fabulous and he’s married and they’re wonderful. And my other son is doing great. But so family and community really keeps me here.

[00:19:05] Estina Hanes: And to be honest, and this is. This is on, on, on the world is La Crosse, Wisconsin, and the tri state surrounding areas, Minnesota. I have clients that come from from the cities in Rochester, Minnesota, and all little towns. Caledonia I don’t, if I forget you, I’m sorry, La Crosse and everywhere.

[00:19:24] Estina Hanes: And towns in Wisconsin, I don’t even know the names of them. They’re coming. Even unincorporated they come and I, and that loyalty and respect is so strong. I’m. I’m beyond blessed and honored that when I do have to go away I’ve had to go for six weeks sometimes. Wow. And my, they wait for me.

[00:19:45] Estina Hanes: I, we get really busy right before I leave and we’re really busy when I come and I almost feel like a Packer football in Wisconsin. Do you know what I mean? That kind of community love and loyalty. And would never abandon that. And La Crosse is so centrally located that if I need to go somewhere, you’re only a couple hours away from everything. 

[00:20:04] Estina Hanes: There’s, I already did that struggle in my teens and early twenties going, do I want to go back home to Minneapolis? Do I want to live here? Do I want to go back home to Minneapolis? And somehow the road kept bringing me back here. What a testimonial. But you have to be in California or L. A.

[00:20:19] Vicki Markussen: and people are like, you’re from where? 

[00:20:22] Estina Hanes: Oh, it’s super funny. So when I show up there, I’m like, alright. different supermodels that request me or socialize and I have some from different countries and I just have to say it how she says it. She’s like, Oh, there she is. I want her, the one with the cows. I want that Midwest girl with the cows.

[00:20:39] Estina Hanes: So the, you’re doing a good accent. Yeah, a couple of my models were on the cover of Paris Vogue and they were like, Oh, They, so there’s like you, the good with the cows. I want her there. And I don’t have the heart to tell ’em I don’t have any cows because I love the request, but they have a picture of, we all have cows in our yard.

[00:20:55] Estina Hanes: Of course. It’s like our pet. Yes. . 

[00:20:58] Vicki Markussen: Some people have dogs. We all have cows apparently. Yeah. And so you come back here and you have your family, you have these young girls that you are. Trying to create self confidence in and self esteem. You have amazing services and you have an expansion. Or you have a move, which I assume is an expansion.

[00:21:26] Vicki Markussen: How did, so talk about the growth of your business here locally in the path that you went down. 

[00:21:31] Estina Hanes: The joke is that my clients have been following me like little gypsies. When I first came, I started at, oh goodness, I started at the Alexander Grant building, which is no longer there, by Gundersen, and that is where I started with a whole bunch of Gundersen clients in this little two room suite, office suite and I met some clients who are strong female business owners here in, in town that were also Also in that little Alexander Grant suite that have flourished throughout the years.

[00:22:03] Estina Hanes: And so then from there, I moved downtown and then from there I went back to Minneapolis because I thought, nope, I need to go back to Minneapolis and I had my boys and that’s when John and I, we were all up there together as a family and anyways, long story short, we moved back and then I moved my business to the Yellow Barn on the north side.

[00:22:35] Estina Hanes: And then from the Yellow Barn I moved to the corner of 2nd and Main in the Powell Place building and I was there for 9 years. And then from there I moved above the studio, I am in downtown on Main Street. And I have been there for over six and a half years. May 31st was my last day there. And this has taken me full circle back to the village on the south side right next to Central where I graduated.

[00:23:05] Estina Hanes: Where I was a Quillen’s Deli girl. Where my grandpa had his businesses. And where he Vicki Markussen, BizCast, Greater La Crosse, La Crosse, Vicki, Markussen, Vicki, Markussen, My spa and created something different. There you go. You know, and just kept that creativity going and stayed and this really feels like home, like full circle.

[00:23:36] Estina Hanes: Like I’m really, this is where I’m meant to retire and be, and this is where my business will be now will I be off in Chicago? I, yes. I do voiceover stuff and things in Chicago Act more acting stuff and more makeup stuff and, new York and a little makeup acting in California, but my base will be in La Crosse and this is home.

[00:24:01] Estina Hanes: You all are home and I am so grateful for that. And so my clients, we laugh because we, they literally have followed me like gypsies everywhere and I pick up new clients on the way and I just, I love it. This really is a community of love, and when people come from out of town, and I am blessed to have them come to my business, they even remind me, and even clients that may be there in passing, how beautiful this city is, because they’re like, oh my gosh, have you seen this and you’ve seen that, and we forget.

[00:24:39] Estina Hanes: We forget all the magic that happens here. We forget you can go and watch movies in the park. We can listen to music, live music, almost everywhere. We can sit outside and eat almost everywhere. We can boat, we can swim, we can we can go two hours and we’re back in my hometown. We’re back, you can go to the Mall of America.

[00:24:58] Estina Hanes: You can see a real live waterfall in Minnesota. You can see there’s so many how can you pass up that beauty, but yes, I was a teenager and I fell in love with New York. New York is my first love, and do I mind? It’s music to my ears. Sirens and garbage on the street and screaming.

[00:25:18] Estina Hanes: And it’ll always be my love. And a long and just as strong as this community. 

[00:25:25] Vicki Markussen: Let’s talk about your grand opening. Oh, you know what? There’s that story about your grandma’s connection to the village. I don’t want to miss that. 

[00:25:34] Estina Hanes: So when I was young all the connections to the village, from being a Deli Quillins girl, to my grandpa having lumberyard over there, to going to Norma’s and going to the little mom and pop little hairdresser and sitting on a stool.

[00:25:53] Estina Hanes: that my feet didn’t touch and always saying, when I get big I’m going to have a store here in the village. I’m going to have a beauty parlor. And here you are. And here I am. And you have a grand opening. That’s amazing. I have moved my business. I am for the final time, everyone, I really, really, really promise. 

[00:26:14] Estina Hanes: And it’s my. biggest and best masterpiece. It really is. I have poured my heart and soul and artistry into this and I am very grateful for the owners of the village. They have literally poured out the red carpet for me and I am just so grateful. I want to also back up a second and I want to thank Alex Rodriguez.

[00:26:40] Vicki Markussen: Oh yeah, I know Alex, yeah. 

[00:26:42] Estina Hanes: Yes, of the Cooley Cap business. Because if it wasn’t for them, I wouldn’t have that gorgeous sign in the village. I was offered a grant and I can’t tell you how blessed I am. Besides things of winning Best of La Crosse or being My business being winning I hate that word, winning being selected, being selected an honor to be best of the seven rivers and being able to put the state of Wisconsin, the whole entire state on the map a couple years in a row, being featured in the American Spa Magazine and being able to put La Crosse.

[00:27:26] Estina Hanes: on the map for the whole entire world to read about. Those things are such an honor. So to be in the village and all the wonderful things that they’ve done the beautiful bamboo flooring that they provided me with with the build out that I am working on and creating.

[00:27:50] Estina Hanes: Just, I can’t even tell you, I’m getting dreamy. I’m pausing a second because I’m thinking of what it looks like. There’s just been a lot of love and sweat and no tears, just happiness going into this. There will be a grand opening July 11th from 1 to 8. I wanted to do 1 to 8 because I wanted it to be casual for everyone so there was no pressure to get there at a certain time. 

[00:28:13] Estina Hanes: If you know Arlette, she is wonderful in the community. And she is coming. She’ll be doing sound bowls, complimentary sound bowl therapy. Then Judy who works at eSpa, she is a registered nurse and she is also a Reiki master. She will have these beautiful gifts crystal stone. And when you meet her, she may do a little reiki on your shoulders.

[00:28:37] Estina Hanes: You’ll get a wonderful tour. I’ll have some makeup artists there, so if you want to play around in the tester units, they can try stuff on you. You’d get a gift just for showing up. There’ll be six couture bags. I have a friend, a designer from California, who’s designing six bags. And one thing I want to really get out there.

[00:28:55] Estina Hanes: If you are a small business owner, let’s revive the south side. Let’s get it flowing like it used to be. And I want to hear from you. And I want to have you put something in the six bags that I’m doing as a raffle. So people can visit your business see your business, so if you want to put samples and goodies or prizes or write things up, if you have a whatever you want to do, I want to be there to be able to help you and have it be a part of July 11th, part of the opening.

[00:29:24] Estina Hanes: I think supporting the community and really showcasing what we have here on the South Side that it is really a good start and where it started. 

[00:29:33] Vicki Markussen: Absolutely. So you’ve, like you said, you’ve come full circle. Yes, full circle. Yep. Back to your roots in more ways than one. I grew up on 26th Street. Did you really?

[00:29:43] Vicki Markussen: Yes. You’re not far. Literally not far from your roots. So yeah. And so So, my common closer question for you is, what makes you passionate about what you do? 

[00:29:58] Estina Hanes: What makes me passionate about what I do is really being someone who is mixed with so many different nationalities. I’m Norwegian, Irish, Puerto Rican, African American, Philippine, Sweden, Finland, England.

[00:30:13] Estina Hanes: The list could probably go on, but I think that’s all Ancestry. com gave me. Yeah! But, and I’m not promoting Ancestry. com or anything like that, but it’s just being someone who is just a part of so much. My passion was Finding makeup that worked for me not always being orange or gray or just finding something that worked, something that worked for all shades.

[00:30:40] Estina Hanes: Because all shades of skin, every single shade in the world, there’s still different shades within those shades. So my passion was to build makeup. and skin care that’s going to work for everyone. So I custom blend everything for you. So your match is your match. We used to fall into I’m a winter, summer, spring and fall.

[00:31:01] Estina Hanes: You could be, but you could also be a cool winter or a neutral winter or a warm winter. So I, I. Break all those old barriers and bring it fresh and revived. My passion is designing everything for you and really that inner peace, that inner self esteem, and really knowing that you are an original and that’s the best thing in the world.

[00:31:26] Vicki Markussen: Estina Haynes, eSpa and Tealand Makeup Studio. You’ve been listening to BizCast, Greater La Crosse. I’m your host, Vicki Markussen. We’ll catch you next week.